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Lin Chin Sheng Hsiang - Blessing gift box / Dessert gift box

Lin Chin Sheng Hsiang - Blessing gift box
Lin Chin Sheng Hsiang - Blessing gift box

Discipline: Packaging

Lin Chin Sheng Hsiang - Blessing gift box
Lin Chin Sheng Hsiang - Blessing gift box
Lin Chin Sheng Hsiang - Blessing gift box
Lin Chin Sheng Hsiang - Blessing gift box

Discipline: Packaging

Worship candles play an important role in Taiwanese religion, which people light to ask for blessings for themselves and their families. The line art drawing used on the outer gift box recalls the flickering of the light of worship candles. Tawainese people are often shy and traditionally would wrap gifts with paper, the insides of which contained a hidden message. Untying the red ribbons on this gift box reveals a hidden message on the box's inside, a re-interpretation of the understated, discreet ways the Tawainese use to express their emotions in the giving of a gift.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Lin Chin Sheng Hsiang

Lin Chin Sheng Hsiang
Taichung City, Taiwan

Design

Album Rivers Corp.

Album Rivers Corp.
Taichung City, Taiwan