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Adidas 2020 CNY / Commercial

Adidas 2020 CNY
Adidas 2020 CNY

Discipline: Communication

Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY

Discipline: Communication

The Adidas brand identity combines with Chinese culture and numerous pop trends to suggest a fresh start for the year. Each ambassador is portrayed as an innovative and interactive character with skills from Chinese culture, such as games, sports and dance. It all begins with a magnificent fiesta that breaks the boundary between the traditional and contemporary.
This Adidas ad has had an unprecedented viral trajectory on Tik Tok, with more than one hundred and sixty million clicks using the hashtag “MIC CNY”.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

adidas

Adidas Sports (China) Co., Ltd.
Shanghai, China

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Design

Grass Jelly Studio

Grass Jelly Studio
Taipei City, Taiwan

Muh Chen (Director) Greg Miao (CG & Compositing Lead)

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