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Adidas 2020 CNY / Commercial

Adidas 2020 CNY
Adidas 2020 CNY

Discipline: Communication

Qualified
for the Final Jury

Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY
Adidas 2020 CNY

Discipline: Communication

Qualified
for the Final Jury

The brand identity Combined with Chinese culture and the diversified pop trend showing a fresh start of the year.
Each ambassador as an innovation character interactive with skills from the Chinese culture, such as game、sportand patterns. It all begin with a magnificent fiesta with breaking the boundary between tradition and the contemporary.
This Adida’s new advertisement is unpreceedented spreaded on Tik Tok with more than one hundred and sixty million clicks by the hashtag “MIC CNY”.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Grass Jelly Studio

Grass Jelly Studio
Taipei City, Taiwan

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Design

Grass Jelly Studio

Grass Jelly Studio
Taipei City, Taiwan

Go to profile