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The Moon Kit / Dessert gift box

The Moon Kit
The Moon Kit

Discipline: Packaging

The Moon Kit
The Moon Kit
The Moon Kit

Discipline: Packaging

"The Moon Kit" is gift box packaging for mooncakes — a must-have delicacy during the revered Chinse Mid-Autumn Festival. The holiday is a time for families to gather and celebrate the full moon of mid-autumn. The typical moon cake gift box is usually bulky and wasteful with space whereas this box is designed in the style of a slimmed-down, attractive carrying case. Some of the graphics and text instruct users how to transform elements of the box into their own telescope for moon watching. This maker's activity creates a fun personal project with a satisfying reward. The reuse concept also contributes to sustainability, containing just the right amount of mooncake and an alternative playful use of the packaging materials.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Twenty Production House Limited

Twenty Production House Limited
Hong Kong, Hong Kong SAR China

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Design

Twenty Production House Limited

Twenty Production House Limited
Hong Kong, Hong Kong SAR China

Go to profile