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The Moon Kit / Moon cake packaging

The Moon Kit
The Moon Kit

Discipline: Packaging

Qualified
for the Final Jury

The Moon Kit
The Moon Kit
The Moon Kit

Discipline: Packaging

Qualified
for the Final Jury

"The Moon Kit" is a gift package for mooncakes—a must-have delicacy during the Mid-Autumn Festival, an important festival in Chinese culture, known as a time for family gatherings to celebrate the full moon. As opposed to conventional packaging which is usually bulky and subject to wastage, this kit first comes in 2D that is easy and eye-catching to carry around. It is also marked with minimal instructions for users to build their own telescope for moon watching. The making-of provides mindful me-time, a sense of achievement, and contributes sustainability by providing the right amount of mooncake and alternative use to the packaging.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Twenty Production House Limited

Twenty Production House Limited
Hong Kong, Hong Kong SAR China

Design

Twenty Production House Limited

Twenty Production House Limited
Hong Kong, Hong Kong SAR China