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This animation film is from LxU New Year Innovative Series, a series of works made by ourselves and for ourselves with innovative ideas or techniques.
We tried to give an answer for the self-discovery question “what is the meaning of creating ads?” – to be the STARs for the newborn 2020 generation, because ads can be encouraging for kids and inspiring for adults. The truth and power those great ads have given us, we should pass on them through time.
Using simple visual symbols to convey information, we connected 14 classic ads that affect us the most together in the form of frame-by-frame animation, with dialogue and music.
LxU
Beijing, China
LxU
Beijing, China