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2020, We Still Believe in Ads / 2020 / Animation Film from LxU New Year Innovative Series

2020, We Still Believe in Ads / 2020
2020, We Still Believe in Ads / 2020

Discipline: Communication

Qualified
for the Final Jury

2020, We Still Believe in Ads / 2020
2020, We Still Believe in Ads / 2020
2020, We Still Believe in Ads / 2020
2020, We Still Believe in Ads / 2020
2020, We Still Believe in Ads / 2020

Discipline: Communication

Qualified
for the Final Jury

This animation film is from LxU New Year Innovative Series, a series of works made by ourselves and for ourselves with innovative ideas or techniques.

We tried to give an answer for the self-discovery question “what is the meaning of creating ads?” – to be the STARs for the newborn 2020 generation, because ads can be encouraging for kids and inspiring for adults. The truth and power those great ads have given us, we should pass on them through time.

Using simple visual symbols to convey information, we connected 14 classic ads that affect us the most together in the form of frame-by-frame animation, with dialogue and music.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

LxU

LxU
Beijing, China

Design

LxU

LxU
Beijing, China