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RSDR_brand website & interactive music video / website, branding, Interactive, music video

RSDR_brand website & interactive music video
RSDR_brand website & interactive music video

Discipline: Communication

Qualified
for the Final Jury

RSDR_brand website & interactive music video
RSDR_brand website & interactive music video
RSDR_brand website & interactive music video
RSDR_brand website & interactive music video
RSDR_brand website & interactive music video

Discipline: Communication

Qualified
for the Final Jury

The name of the Label,RSDR, comes from Chinese PinYin:Ren Sing De Ren, which means self-centered person. It was founded by Soft Lipa, the most famous rapper in Taiwan. In 2019, he quit his former label to establish his own brand. Consistent with his brand’s self described image, “self-centered”, we created a music video experience that is a break from his past. The result was Home Cookin, we used Front-end code to do real time computing and created an experimental music video experience that invades viewers’ computer with multiple interactive screens. The video challenged viewers on multiple levels in a way that has proven controversial.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Specific sub-group: hip-hop singer: Soft Lipa's fans

Client / Manufacturer

RSDR.online

RSDR.online
Taipei, Taiwan

Design

dosomething studio

dosomething studio
Taipei, Taiwan

Chun Yang, Anzo Chen, Rong Rong Yeh, Jiayu Lu