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The name of the Label,RSDR, comes from Chinese PinYin:Ren Sing De Ren, which means self-centered person. It was founded by Soft Lipa, the most famous rapper in Taiwan. In 2019, he quit his former label to establish his own brand. Consistent with his brand’s self described image, “self-centered”, we created a music video experience that is a break from his past. The result was Home Cookin, we used Front-end code to do real time computing and created an experimental music video experience that invades viewers’ computer with multiple interactive screens. The video challenged viewers on multiple levels in a way that has proven controversial.
Chun Yang, Anzo Chen, Rong Rong Yeh, Jiayu Lu