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Forbidden / Branding and Packaging Design

Forbidden
Forbidden

Discipline: Communication

Qualified
for the Final Jury

Forbidden
Forbidden
Forbidden
Forbidden
Forbidden

Discipline: Communication

Qualified
for the Final Jury

Forbidden is a brand of durian treats built upon the desire to craft an elevated experience for durian lovers. Aligning with its parent company SunnyHills World Project’s philosophy, Forbidden works directly with farms so that sale proceeds are reinvested in the land. This helps farmers generate income, and boosts Malaysia’s agriculture industry. In developing the brand, we focused on redefining current perceptions of durian products. To express the almost guilty pleasure derived from eating durians, the brand mark comprises a star motif signifying excellence. Articulated in rich colours, it conveys the durian’s status as the King of Fruits.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

SunnyHills (Singapore)

SunnyHills (Singapore)
Singapore, Singapore

Design

BLACK

BLACK
Singapore, Singapore

Jackson Tan (Creative Director) Lee Xinying (Designer)