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Alcon Fidelity POS is a counter POS for opticians, representing the creation of a new loyalty program subscription model. It instantly registers subscribers to Alcon’s loyalty program Congliocchi which points collection can only be carried out in the same shop where the registration is made.
The concept is to encourage Alcon’s consumers to buy from their neighbourhood’s optician rather than online. The goal of this solution, which sees its tangible representation in the Alcon Fidelity POS, is to persuade consumers to have a responsible use of Alcon products, and that can only be achieved through a constant confront with a competent optician.