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Alcon Fidelity POS / Mobile POS for Loyalty Programs

Alcon Fidelity POS
Alcon Fidelity POS

Discipline: Product

Qualified
for the Final Jury

Alcon Fidelity POS
Alcon Fidelity POS
Alcon Fidelity POS

Discipline: Product

Qualified
for the Final Jury

Alcon Fidelity POS is a counter POS for opticians, representing the creation of a new loyalty program subscription model. It instantly registers subscribers to Alcon’s loyalty program Congliocchi which points collection can only be carried out in the same shop where the registration is made.
The concept is to encourage Alcon’s consumers to buy from their neighbourhood’s optician rather than online. The goal of this solution, which sees its tangible representation in the Alcon Fidelity POS, is to persuade consumers to have a responsible use of Alcon products, and that can only be achieved through a constant confront with a competent optician.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Alcon Italia

Alcon Italia
S.p.A.
Milan, Italy

Design

21am

21am
S.r.l.
Milan, Italy