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Insta360 ONE R / Camera

Insta360 ONE R
Insta360 ONE R

Discipline: Product

Qualified
for the Final Jury

Insta360 ONE R
Insta360 ONE R
Insta360 ONE R

Discipline: Product

Qualified
for the Final Jury

Insta360 ONE R is the world’s first action cam with interchangeable lenses. A unique three-part design lets it transform from a 360-degree camera to a premium wide angle shooter co-engineered with Leica.

At first glance, ONE R takes the familiar form of an action cam. However, the bright red battery at its base underlines a radical difference. Unlocking it reveals ONE R’s three interlocking components — a processor, a battery and a swappable lens Mod, with the choice to equip a Dual-Lens 360 Mod, 4K Wide Angle Mod or 1-Inch Wide Angle Mod to shoot the highest image quality ever in an action camera. 5.3K.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Insta360

Insta360
Shenzhen, China

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Design

Insta360

Insta360
Shenzhen, China

Go to profile