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Danish Crown – The voice of a challenger / Type design

Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger

Discipline: Communication

Qualified
for the Final Jury

Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger
Danish Crown – The voice of a challenger

Discipline: Communication

Qualified
for the Final Jury

The voice of a challenger: The typeface reflects Danish Crown's craftsmanship and their attention to detail. It takes on the role of a challenger and pushes towards new standards and a new future. It is a typeface that gathers all of Danish Crown - while securing instant brand recognition in all messages written. Even with its loud voice, it is fun, inviting and open to dialogue.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government, Other target groups: Retail

Client / Manufacturer

Danish Crown

Danish Crown
Randers, Denmark

Design

Kontrapunkt

Kontrapunkt
Copenhagen, Denmark