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sanSirro GmbH needed to develop a new, catchy brand name, as well as modern branding, a cool corporate design for the smart textile and a stylish website full of incomparable user experience. The brand and the website required understatement, elegance and innovation. Cool, trendy and technical, but at the same time stylish and down-to-earth. The overall corporate design, the website as well as the industrial and packaging design should convey a high-quality look, which allows the shirt to become the ultimate lifestyle accessory. These lifestyle, coolness and luxury factors were the main aims during brand, website and industrial development.
Dr. Puschnegg Brandmanagement
Dr. Sarah Puschnegg, Ines Berghoffer