Mi Family / Commercial

The commercials take a literal approach to the campaign motto “Living better with tech: Mi Family is looking out for you”. Devices such as hoovers, smartphones or deep-fat fryers are given a personality. In different, deliberately exaggerated everyday scenarios, they act as friendly family members that make living together better or easier. The films succeed in presenting the products as an essential part of a (family) household and implementing the brand spirit in a way that is also visually striking.