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Mi Family / Commercial

Mi Family
Mi Family

Discipline: Communication

Qualified
for the Final Jury

Mi Family
Mi Family
Mi Family
Mi Family
Mi Family

Discipline: Communication

Qualified
for the Final Jury

The commercials take a literal approach to the campaign motto “Living better with tech: Mi Family is looking out for you”. Devices such as hoovers, smartphones or deep-fat fryers are given a personality. In different, deliberately exaggerated everyday scenarios, they act as friendly family members that make living together better or easier. The films succeed in presenting the products as an essential part of a (family) household and implementing the brand spirit in a way that is also visually striking.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi Corporation

Xiaomi Corporation, Taiwan
Taipei City, Taiwan

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Design

Merry Go Round Inc.

Merry Go Round Inc.
Taipei City, Taiwan

Tien-Hau Hua, Yung-Chiao Chang, Yu-Chieh Tsai, Ting-Ting Lin, Yu-Hsuan Chien, Ming-Yi Liao