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Easy Wallet / Commercial

Easy Wallet
Easy Wallet

Discipline: Communication

Qualified
for the Final Jury

Easy Wallet
Easy Wallet
Easy Wallet

Discipline: Communication

Qualified
for the Final Jury

The all-new "Easy Wallet" electronic payment method introduced by the EasyCard Corporation offers the advantage of building on the people's long-term trust of EasyCard. The video uses a one-shot scene and fantasy style to convey everyday life circumstances, and weaves the practical applications of a single card and single payment method into everyday situations. Existing EasyCard users are the chief target group, and the message is that as long as you also use Easy Wallet, you can realize "One-card, one payment method: Taking cash-free living one step further," while completely differentiating Easy Wallet from competing products.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

EasyCard Corporation

EasyCard Corporation
Taipei City, Taiwan

Design

Merry Go Round Inc.

Merry Go Round Inc.
Taipei City, Taiwan

Tien-Hau Hua, Shin-Yi Tung, Yung-Chiao Chang, Ha-Ying Pak, Gui-Rong Chen, Yu-Hsuan Chien, Nai-Fang Cheng, MoonShine VFX, React Visual