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Maersk – A liable typeface family / Type Design

Maersk – A liable typeface family
Maersk – A liable typeface family

Discipline: Communication

Qualified
for the Final Jury

Maersk – A liable typeface family
Maersk – A liable typeface family

Discipline: Communication

Qualified
for the Final Jury

It all begins with the iconic Maersk star! This is where the bespoke Maersk brand typeface concept plants its roots. The typeface is a tangible way for Maersk to manifest and regain a new more user-centric position in the shipping and logistics sectors. The typeface concept focuses on being useful before being noticed and increase the visual impact and recognition in headlines and campaigns. It always conveys a consistent, trustworthy and conversational tone in all written messages.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry, Public Sector Government

Client / Manufacturer

Maersk

Maersk
Aarhus V, Denmark

Design

Kontrapunkt

Kontrapunkt
Copenhagen, Denmark