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Photography Pro / Smartphone Function

Photography Pro
Photography Pro

Discipline: Communication

Qualified
for the Final Jury

Photography Pro
Photography Pro

Discipline: Communication

Qualified
for the Final Jury

Photography Pro is a still image shooting feature provided on Xperia models released in the first half of 2020. The shooting flow of professional photographers was studied, and the user experience of the successive Sony cameras used as a benchmark, to create a feature that provides an authentic shooting experience on a smartphone. Aspects of a real camera have been reproduced down to the smallest detail, including the tutorial that launches when powered on for the first time, the behavior when switching modes, no in-screen shutter button, horizontal shooting position, white balance and other feature setting behavior, haptic feedback and more.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Sho Kobayashi

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