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This design look book has been developed for the Lifestyle TV product line. The newly launched category, incorporating the needs derived from different lifestyles consists of three products with unique features—The Sero, The Frame, and The Serif. This Lifestyle TV Look Book is designed to effectively communicate the attributes of each product with clear usability and consumer targets while creating the perfect harmony among them as a category. As a result, it helps consumers spontaneously feel the emotions associated with the Lifestyle TV category, even if they are not able to see the products firsthand in a showroom.