Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
This design look book has been developed for the Lifestyle TV product line. The newly launched category, incorporating the needs derived from different lifestyles consists of three products with unique features—The Sero, The Frame, and The Serif. This Lifestyle TV Look Book is designed to effectively communicate the attributes of each product with clear usability and consumer targets while creating the perfect harmony among them as a category. As a result, it helps consumers spontaneously feel the emotions associated with the Lifestyle TV category, even if they are not able to see the products firsthand in a showroom.
Samsung Electronics Co., Ltd.
Seoul, South Korea
John taegyu Kim, Taeho Kim, Junhyeok Jang, Areum Lee, Jongyun Shin