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Lifestyle TV Look book / Lifestyle TV Look book

Lifestyle TV Look book
Lifestyle TV Look book

Discipline: Communication

Qualified
for the Final Jury

Lifestyle TV Look book
Lifestyle TV Look book
Lifestyle TV Look book

Discipline: Communication

Qualified
for the Final Jury

This design look book has been developed for the Lifestyle TV product line. The newly launched category, incorporating the needs derived from different lifestyles consists of three products with unique features—The Sero, The Frame, and The Serif. This Lifestyle TV Look Book is designed to effectively communicate the attributes of each product with clear usability and consumer targets while creating the perfect harmony among them as a category. As a result, it helps consumers spontaneously feel the emotions associated with the Lifestyle TV category, even if they are not able to see the products firsthand in a showroom.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

John taegyu Kim, Taeho Kim, Junhyeok Jang, Areum Lee, Jongyun Shin

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