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This is the visual identity system (VIS) for The Sero, the world’s first portrait-type TV released into the market to support the lifestyles of Millennials who live and breathe with their mobile devices.
Its communication language, Bold and Confident, has been developed to accentuate the characteristics of its vertical display, while embodying the traits of the target consumers who are ready to embrace changes and not remain complacent with the way things are. This approach is effective in communicating its product value and brand identity to consumers.