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The Sero Visual Identity System / Visual Identity System

The Sero Visual Identity System
The Sero Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

The Sero Visual Identity System
The Sero Visual Identity System
The Sero Visual Identity System

Discipline: Communication

Qualified
for the Final Jury

This is the visual identity system (VIS) for The Sero, the world’s first portrait-type TV released into the market to support the lifestyles of Millennials who live and breathe with their mobile devices.
Its communication language, Bold and Confident, has been developed to accentuate the characteristics of its vertical display, while embodying the traits of the target consumers who are ready to embrace changes and not remain complacent with the way things are. This approach is effective in communicating its product value and brand identity to consumers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Junhyeok Jang, John taegyu Kim, Taeho Kim, Areum Lee, Jongyun Shin

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