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Samsung Upcycling Solution for TV Packaging / TV Packaging

Samsung Upcycling Solution for TV Packaging
Samsung Upcycling Solution for TV Packaging

Discipline: Packaging

Qualified
for the Final Jury

Samsung Upcycling Solution for TV Packaging
Samsung Upcycling Solution for TV Packaging
Samsung Upcycling Solution for TV Packaging
Samsung Upcycling Solution for TV Packaging
Samsung Upcycling Solution for TV Packaging

Discipline: Packaging

Qualified
for the Final Jury

The Upcycling Solution is an innovative new way to package and ship Samsung TVs, beginning with 2020 Lifestyle TVs in Samsung. The true innovation is disguised in a simple design. With a dot matrix pattern and a QR code on the cardboard box, the solution is an environmentally-friendly, all-in-one toolkit for upcycling packaging material that might otherwise be thrown away. With the Upcycling Solution, consumers will have truly unique household items while contributing to reuse resources. The new eco-packaging represents the perfect combination of sustainability and creative upcycling.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

Soohyun Whang, Daehee Yoon, Sungdo Son, Taiksoo Kwon, John taegyu Kim, Jongyun Shin

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