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TMH BRAND DNA CONCEPT / vehicles

TMH BRAND DNA CONCEPT
TMH BRAND DNA CONCEPT

Discipline: Professional Concept

Qualified
for the Final Jury

TMH BRAND DNA CONCEPT
TMH BRAND DNA CONCEPT
TMH BRAND DNA CONCEPT

Discipline: Professional Concept

Qualified
for the Final Jury

TMH Brand DNA is a unique identity that will be recognizable not only in Russia, but throughout the world. The key goal is to emphasize TMH origin, values and unique character.
The stylistics of the brand DNA builds on two design pillars:
First, it focuses on universal design.
The second pillar behind the new DNA is our corporate values. They are about unity, which is embodied by the bevelled front, with edges rushing towards each other.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Europe, South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

JSC Transmashholding

JSC Transmashholding
Moscow, Russia

Design

Italdesign Giugiaro S.p.A.

Italdesign Giugiaro S.p.A.
Turin, Italy

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