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Mi 10 Youth co-branded Doraemon packaging design / Mi 10 Youth edition Packaging design

Mi 10 Youth co-branded Doraemon packaging design
Mi 10 Youth co-branded Doraemon packaging design

Discipline: Packaging

Qualified
for the Final Jury

Mi 10 Youth co-branded Doraemon packaging design
Mi 10 Youth co-branded Doraemon packaging design
Mi 10 Youth co-branded Doraemon packaging design

Discipline: Packaging

Qualified
for the Final Jury

The design is a collaboration between "Xiao Mi 10 Youth Edition" and "Doraemon", a famous Japanese cartoon IP, to create a customized mobile phone gift box.The packaging stimulated the sales of the same series of products while improving the brand image, deeply loved by consumers. Compared with other custom gift boxes, this product evokes consumers’childhood memories and provides collectible value for consumers who love XiaoMi and Doraemon.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi Corporation

Xiaomi Corporation
bejing, China

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Design

Xiaomi Corporation

Xiaomi Corporation
bejing, China

Xu Yangyang, Dai Jun, Liu Junxiang, Yang Chenglin,

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