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Posters of Monotype Helvetica now & DIN / poster

Posters of Monotype Helvetica now & DIN
Posters of Monotype Helvetica now & DIN

Discipline: Communication

Qualified
for the Final Jury

Posters of Monotype Helvetica now & DIN
Posters of Monotype Helvetica now & DIN
Posters of Monotype Helvetica now & DIN
Posters of Monotype Helvetica now & DIN
Posters of Monotype Helvetica now & DIN

Discipline: Communication

Qualified
for the Final Jury

In April 2019, as part of the Alibaba Group’s UCAN Design Conference, a new generation of Helvetica fonts was launched, called Helvetica Now and Helvetica DIN. A series of posters was created for the two of them, to draw attention to the contemporary update to this well-known font family. A total of 17 poster motifs, printed in different sizes, were designed to showcase the various new features of the two fonts in terms of different font levels, typefaces and layout effects. All of the posters were created in shades of blue and grey to strengthen their recognition value.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Alibaba group holding LTD

ALIBABA GROUP
Hangzhou, China

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Design

Zhejiang Gongshang University

Zhejiang Gongshang University
HangZhou, China

Kan Zhao (Designer), Chun-Lei He (Designer), Yi-Fan Zhang (Designer)

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