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In April 2019, as part of the Alibaba Group’s UCAN Design Conference, a new generation of Helvetica fonts called Helvetica Now and Helvetica DIN was launched. A series of posters was created to draw attention to the latest update to this well-known font family. A total of 17 poster motifs, printed in different sizes, were designed to showcase the various new features of the two fonts in terms of different font levels, typefaces and layout effects. All of the posters were created in shades of blue and grey to strengthen their recognition value.
Zhejiang Gongshang University
Kan Zhao (Designer), Chun-Lei He (Designer), Yi-Fan Zhang (Designer)