Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Danish Crown – Towards a more sustainable future / Rebrand / Corporate Identity

Danish Crown – Towards a more sustainable future
Danish Crown – Towards a more sustainable future

Discipline: Communication

Qualified
for the Final Jury

Danish Crown – Towards a more sustainable future
Danish Crown – Towards a more sustainable future

Discipline: Communication

Qualified
for the Final Jury

Danish Crown found themselves at a crossroad - they could continue to produce meat the same old way or do it more responsibly by taking a sustainable approach. Their new positioning, core narrative and identity as market-leader at the forefront of sustainability also leads to a change in brand perception for the consumer. What is special about this brand transformation was our holistic approach to the project; from the visual identity, UX design, corporate website to corporate report etc.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

Danish Crown

Danish Crown
Randers, Denmark

Design

Kontrapunkt

Kontrapunkt
Copenhagen, Denmark