Danish Crown – Towards a more sustainable future / Rebrand / Corporate Identity

Danish Crown found themselves at a crossroad - they could continue to produce meat the same old way or do it more responsibly by taking a sustainable approach. Their new positioning, core narrative and identity as market-leader at the forefront of sustainability also leads to a change in brand perception for the consumer. What is special about this brand transformation was our holistic approach to the project; from the visual identity, UX design, corporate website to corporate report etc.