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XTAD / Corporate identity and branding

XTAD

Discipline: Communication

Qualified
for the Final Jury

XTAD
XTAD
XTAD

Discipline: Communication

Qualified
for the Final Jury

XTAD is a Chinese professional digital visual design industry chain service provider. The symbol takes XTAD as the core English letters X, T, A and D to represent Xiangdu, Technology, Art and Design: Xiangdu as the company name; Technology for cutting-edge technological achievements; Art as a representation of the artistic expression of culture; and Design for creative applications. The main body shows two words that seem to be crossing in black and white, concise andflexible. In application, the "XTAD" symbol combines the variants of English letters in a flexible combination form to form a new and bright visual language.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

XTAD

XTAD
Hangzhou, China

Design

Hangzhou Normal University

Hangzhou Normal University
Hangzhou, China

Lin Guosheng, Sun Yanqing