XTAD / Corporate identity and branding

XTAD is a Chinese professional digital visual design industry chain service provider. The symbol takes XTAD as the core English letters X, T, A and D to represent Xiangdu, Technology, Art and Design: Xiangdu as the company name; Technology for cutting-edge technological achievements; Art as a representation of the artistic expression of culture; and Design for creative applications. The main body shows two words that seem to be crossing in black and white, concise andflexible. In application, the "XTAD" symbol combines the variants of English letters in a flexible combination form to form a new and bright visual language.