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Pu'er Collection Tea / Series of Tea Packaging

Pu'er Collection Tea
Pu'er Collection Tea

Discipline: Packaging

Qualified
for the Final Jury

Pu'er Collection Tea
Pu'er Collection Tea
Pu'er Collection Tea
Pu'er Collection Tea
Pu'er Collection Tea

Discipline: Packaging

Qualified
for the Final Jury

On the premise of maintaining the pristine, primitive tone of "Mangye Ancient Tea Tree", starting from the temperament and characteristics of the three tea mountains, Banzhang, Yiwu, and Iceland.

On the main visual screen, the ancient tree is the concept of tea king, tea queen, tea concubine, the tree branches and leaves are designed as the font. The bronze ware textures that match its temperament are extracted respectively, supplemented by the Dai writing of the product name.

The box opening method of the circular top cover is adopted, and three papers of different textures are selected and echoes the temperament of the three products.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Ximing Tea Industry

Ximing Tea Industry
Fuzhou, China

Design

7654321Studio

7654321Studio
Fuzhou, China