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Growing Coat Tree / Children's coat rack

Growing Coat Tree

Discipline: Product

Qualified
for the Final Jury

Growing Coat Tree
Growing Coat Tree
Growing Coat Tree
Growing Coat Tree
Growing Coat Tree
Growing Coat Tree

Discipline: Product

Qualified
for the Final Jury

Thinking from a child's perspective, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree is the result. Inspired by the idea that "small saplings grow into big trees," this coat rack was designed with a telescoping structure that can be adjusted as the children who use it grow taller. The pole is ridged and the colorful hooks in geometric shapes are threaded like nuts, allowing them to be adjusted in height and direction.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Ziel Home Furnishing Technology

Ziel Home Furnishing Technology
Co., Ltd.
Zhengzhou, China

Design

Yifeeling Design

Yifeeling Design
Zhengzhou, China

LEI YANG, CHENGYONG LI

Design

Ziel Home Furnishing Technology

Ziel Home Furnishing Technology
Co., Ltd.
Zhengzhou, China

FEI CHEN, SHAOHUA LEI, LEI CHENG