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Mi Bluetooth Headset Basic / Packaging

Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic

Discipline: Packaging

Qualified
for the Final Jury

Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic
Mi Bluetooth Headset Basic

Discipline: Packaging

Qualified
for the Final Jury

With a light and portable design, Mi Bluetooth Headset Basic is easy to control with one hand. For standing out the feature of listening to music and making phone calls, its chip, microphone, driver, and ear-tips are all optimized. The concept of the packaging design is to highlight the usage scenarios, including driving, cooking, cycling, fitness, and working. The product is a one-ear wearing headphone. To unfold its outstanding characteristics, the packaging uses portraits to show different usage scenes, displaying a one-ear wearing effect in different scenes by using the illustrations.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Xiaomi Corporation

Xiaomi
Co.Ltd
Beijing, China

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Design

Xiaomi Corporation

Xiaomi
Co.Ltd
Beijing, China

Creative Director: Lu Chen Graphic Designer: Jiangpeng Su Illustrator: Yan Ni Packaging Structure Designer: Zhizhuang Song

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