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We moved mentally to the year of the founding of Mahou (1890) and the following decades when it began to project the Gran Vía (Madrid), cosmopolitan and open to all . There, the Metropolis building (1910), at the confluence of the Gran Vía with Alcalá street, since then greets the pedestrian who approaches from the Plaza Cibeles to this historic street in Madrid.
The Metropolis column stands as this iconic building, narrow and wedged, crowned by a dark tablet as a slate roof on which Mahou signs in gold.
This tablet is faced in an innovative way that facilitates its reading and connects with the customer from more angles.
Gauzak - product design agency