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iF SOCIAL IMPACT PRIZE

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BTS Love Yourself Series / Music Album Branding

BTS Love Yourself Series
BTS Love Yourself Series

Discipline: Communication

Qualified
for the Final Jury

BTS Love Yourself Series
BTS Love Yourself Series
BTS Love Yourself Series
BTS Love Yourself Series
BTS Love Yourself Series

Discipline: Communication

Qualified
for the Final Jury

'BTS' is the top idol group with worldwide fandom.
'LOVE YOURSELF' Album is a story of a four step : 'Wonder', 'Her', 'Tear', and 'Answer'. Sending a message of comfort and hope to the young generations with diminished and low self-love and talk about the growth of youth and true love through self-love. The flower graphic is a graphic element that connects the entire 'LOVE YOURSELF' album and represents the feelings of youth. The story is represented by utilizing the shape of the flower. It shows the emotional flow and story through the change of color.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Big Hit Entertainment

Big Hit Entertainment
Seoul, South Korea

Design

Huskyfox

Huskyfox
Seoul, South Korea

Doohee Lee, Kiyoung Jung, Hyuncheol Ahn