English Gem / Kids' English Channel Branding

English Gem is the first children's channel in Korea that broadcasts educational English content.
Its goal is for every child to learn English in an immersive environment while having fun. English Gem’s brandmark was produced with clay, to further expound the motif that it is a malleable thing your child can mold and play with. The abbreviated version of the brandmark takes the “E” and “G” from “English Gem” and recreates it to look like mother and child. English Gem conveys its steady and systematic brand identity to users by upholding its quality in English education and design principles.