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English Gem / Kids' English Channel Branding

English Gem
English Gem

Discipline: Communication

Qualified
for the Final Jury

English Gem
English Gem
English Gem
English Gem
English Gem

Discipline: Communication

Qualified
for the Final Jury

English Gem is the first children's channel in Korea that broadcasts educational English content.
Its goal is for every child to learn English in an immersive environment while having fun. English Gem’s brandmark was produced with clay, to further expound the motif that it is a malleable thing your child can mold and play with. The abbreviated version of the brandmark takes the “E” and “G” from “English Gem” and recreates it to look like mother and child. English Gem conveys its steady and systematic brand identity to users by upholding its quality in English education and design principles.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

CJ ENM

CJ ENM
Seoul, South Korea

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Design

Huskyfox

Huskyfox
Seoul, South Korea

Kiyoung Jung, Doohee Lee, Taehee Lee, Hyuncheol Ahn