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1theK / K-POP Online Media Branding

1theK
1theK

Discipline: Communication

Qualified
for the Final Jury

1theK
1theK
1theK
1theK
1theK

Discipline: Communication

Qualified
for the Final Jury

'1theK(Wonder K)' is KakaoM's global K-POP media brand.
'1theK' connects artists with global fans by providing K-POP artists' official music contents and KakaoM's own K-POP contents. 1theK creates and provides a variety of attractive K-POP contents. With the official and original music contents of K-POP artists of 1theK, the dreams which both the artists and fans want can be realised by the wonderful and enjoyable experience. 1theK is the global No.1 K-POP media brand creating new cultures with fans all over the world who gather in one place beyond national anc cultural barriers.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Kakao Corp.

Kakao M
Seoul, South Korea

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Design

Huskyfox

Huskyfox
Seoul, South Korea

Doohee Lee, Kiyoung Jung, Taehee Lee, Yonghyeok Shin, Heewon Kim, Dahye Moon