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As smartphones become an easier way to capture life, manufacturers compete to improve image quality by adding more cameras onto one device to satisfy demand. Cheese is world’s first mobile with a bendable display that folds a single camera to creatively shoot in a variety of angles. Three separate display areas are formed when folded: the area with the camera folds forwards or backwards to shoot objects in front or take selfies while vibrant visuals can be seen on the second larger area of the display. Intuitive finger movements like “tap to shoot” or “slide to zoom” over the third thin ridge area give user fluid control and conveniences.