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CHEESE / Flexible smartphone

CHEESE
CHEESE

Discipline: Professional Concept

Qualified
for the Final Jury

CHEESE
CHEESE
CHEESE

Discipline: Professional Concept

Qualified
for the Final Jury

As smartphones make it ever simpler to capture life, manufacturers compete to improve image quality by adding more cameras onto one device to satisfy user demand. Cheese is the world’s first mobile device with a bendable display that folds a single camera to creatively shoot from a variety of angles. Three separate display areas are formed when folded: the area with the camera folds forwards or backwards to shoot objects in front or take selfies while vibrant visuals can be seen on the second larger area of the display. Intuitive finger movements such as “tap to shoot” or “slide to zoom” using the third thin ridge area provide the user with fluid control and convenient adjustment of the camera.

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Compal Electronics

Compal Electronics Inc.
Taipei City, Taiwan

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Design

Compal Electronics

Compal Experience Design
Taipei City, Taiwan

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