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Tǔrǎng / Tea Packaging Design

Tǔrǎng
Tǔrǎng

Discipline: Packaging

Qualified
for the Final Jury

Tǔrǎng
Tǔrǎng
Tǔrǎng
Tǔrǎng
Tǔrǎng

Discipline: Packaging

Qualified
for the Final Jury

Dashucha is a kind of Pu-erh tea made from the tea leaves of old trees propagated by seed. It takes time to get good-quality Dashucha while protecting the environment with love and respect. Tu(土)rang(壤) is the Chinese pronunciation of soil, this series of products are five mineral shaped gift boxes customized for Dashucha. The key ideas of packaging are to reveal the origin of the tea cake and elucidate the connection between environmental protection and the products. We tend to present the varied soil elements that provide Dashucha nutrients for growth on the cover of gift boxes.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia, Specific country/region: Taiwan

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Chá Noire

Chá Noire
Zhubei City, Taiwan

Design

BOTANIPLAN VON LEE CHI

BOTANIPLAN VON LEE CHI
Taipei, Taiwan

Creative Director: Chi, Lee