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Ujikoen Japanese Tea Renewal Package / packaging and branding

Ujikoen Japanese Tea Renewal Package
Ujikoen Japanese Tea Renewal Package

Discipline: Packaging

Qualified
for the Final Jury

Ujikoen Japanese Tea Renewal Package
Ujikoen Japanese Tea Renewal Package
Ujikoen Japanese Tea Renewal Package
Ujikoen Japanese Tea Renewal Package
Ujikoen Japanese Tea Renewal Package

Discipline: Packaging

Qualified
for the Final Jury

This is a complete renewal of the packaging for Ujikoen, a Kyoto-based company established in 1865 during Edo period.
Previously, it was common to find Japanese tea packaging to have different designs for different types of product and purposes. This new design prioritizes the easy-to-use functionality for the customers, applicability to a variety of products within a single consistent aesthetics, and eliminating the use of excessive amounts of ink as well as other materials that would impact our environment.
It's designed to invite more people to enjoy Ujikoen's quality Japanese tea beyond age, gender and borders for generations to come.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Ujikoen Co. Ltd.

Ujikoen Co. Ltd.
Kyoto, Japan

Design

MASAMI DESIGN Co., Ltd.

MASAMI DESIGN Co., Ltd.
Tokyo, Japan

Masami Takahashi