Ujikoen Japanese Tea Renewal Package / packaging and branding

This is a complete renewal of the packaging for Ujikoen, a Kyoto-based company established in 1865 during Edo period.
Previously, it was common to find Japanese tea packaging to have different designs for different types of product and purposes. This new design prioritizes the easy-to-use functionality for the customers, applicability to a variety of products within a single consistent aesthetics, and eliminating the use of excessive amounts of ink as well as other materials that would impact our environment.
It's designed to invite more people to enjoy Ujikoen's quality Japanese tea beyond age, gender and borders for generations to come.