Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Heartbeat / Ambulane display design


Golden hour is a life for emergency patients. To keep the golden hour, it’s important that an ambulance arrives at the scene of the accident and returns to hospital as soon as possible. However, no matter how loud the ambulance wails a siren, not all vehicles on the road yield. They just doubt the urgency inside the ambulance. Yielding for the ambulance is a miracle to save lives. ‘Heartbeat’ shows the ECG directly through a display outside the ambulance. So, it delivers surely emergency situation to the drivers and makes they think twice.


Hongik University

Hongik University
sejongsi-south Korea
sejong-si, South Korea

Jungmin Kim,
Hongik University

Kim San Ha,
Hongik University

Kim Ha Yong,
Hongik University

Kim Se Joon,
Hongik University