Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Archimedes’ Plate / Plate in the bufft

Archimedes’ Plate
Archimedes’ Plate

In the buffet, the food waste is mainly caused by people who unintentionally take more food than they can actually eat. Therefore, after considering more about the situational factors and customers’ habit of using the plate, we redesign the structure of the dining plate utilizing the lever principle. By moving the center of gravity of the food on the plate, the weight of it is psychologically enlarged. Thus, from the perspective of potential behavior, customers tend to take less food each time. So the overall effect of this brand-new plate would be “less food” and “more times.”


Xiangtan University

Xiangtan University
Xiangtan, China

Xiaohan Chong,
Xiangtan University

Yuxing Dai,
Xiangtan University

Chenyang Zhang,
Xiangtan University