Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Pecu / Toy

Pecu
Pecu

iF DESIGN TALENT AWARD_02 2020

Pecu

iF DESIGN TALENT AWARD_02 2020

Pecu prevents stuffed animal toys from ending up in landfill by offering a DIY kit for parents to give a new life to their child's toys. By introducing new features to the toy, it also opens up parent-child discussions about the impact of human activity on animals. Accompanied by an e-picture book, parents can adapt the animal’s story to their child’s cognitive abilities – allowing the story to be retold over the years in ever greater complexity. Beyond extending a toy’s life, its meaning is enhanced by encouraging the child to reflect on how human behavior affects real animals. Pecu is stuffed with meaning, becoming a voice for animal protection.

Pecu is an upcycling tool with a strong moral-ethical message: taking care of animals. It comprises a kit to revive and renew worn-out yet much-loved stuffed animal toys and an e-picture book that opens up dialogue around animal protection issues and fosters respectful behavior towards real animals from a young age.
Jury Statement
I am honored to receive this award, which has given me the confidence to bring this project to fruition! Although stuffed animals may seem like a small effort, yet this has the ability to disrupt a link in the consumerist supply chain. I aspire to do better for the planet with my designs through play – instilling subtle behavioral changes in the process.
Winner Statement
University

Delft University of Technology

Delft University of Technology
(TU Delft)
Delft, Netherlands

Stacey Yip,
Delft University of Technology