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CataloguE / Digital Catalogue Design


CataloguE is a design solution for improving online ordering and shopping experiences for senior citizens during COVID-19. This is accomplished by bringing the concept of the traditional catalogue back t people giving it a new meaning. The core of the design is to substantiate the online ordering and shopping APPs and transform them into a catalogue. By having their auto-made customized catalogues, seniors can order foods and goods easily and avoid using complicated smartphones and APPs. CatalogEE creates a digital experience that is familiar for seniors, and allows them to avoid going out, which is essential to reduce their health risks.


Art Center College of Design

Art Center College of Design
Pasadena, United States

Yanhui Ban,
Art Center College of Design

Wenxi Qi,
Rochester Institute of Technology

Hengbo Zhang,
University of Illinois at Urbana-Champaign