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Alcohol less / Responsible drinking aid

Alcohol less
Alcohol less

iF DESIGN TALENT AWARD_02 2020

iF DESIGN TALENT AWARD_02 2020

An estimated 2.5 million people worldwide die each year due to alcohol abuse, and many tens of millions more suffer its effects. Those who are susceptible to alcohol addiction tend to drink too much without even realizing it. This design helps such people limit and control their alcohol intake. The “peaks” at the bottom of the glass serve two purposes: they subtly reduce the volume of the glass while also reminding the drinker not to exceed their tolerable limit. Additional images of trees and boats on the glass serve as further gentle reminders.

This design shows that health warnings don't have to be somber and dry. This is a product that helps people drink in moderation.
Jury Statement
We were very pleased to learn that we received an iF DESIGN TALENT AWARD. Thanks to our teachers and everyone who supported us. This has served to remind us that persistence pays off.
Winner Statement
University

Zhejiang University

Zhejiang University
Hangzhou, China

YUHONG SHI,
Zhejiang University

XIMENG LIU,
Zhejiang University

WEILIN JIANG,
Zhejiang University

YUJIE SU,
Zhejiang University