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The book belly band is common in the Korean book market. It is a coated paper, wrapped around the bottom of the book cover, which contains introduction or advertisement of the book. Readers discard it after they purchase the book. We were concerned that this action will cause natural resources dissipation. In order to minimize the waste and maximize utility of the book belly bands, we designed a book stand which can easily be made with the book belly band. We added perforated line on the existing book belly band, so that the readers can easily rip it off. Readers may fold the book belly band on the folding line and fix it into a book stand.
Seoul, South Korea
Se Hyun Joeh,