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JOUL / Educational toy

JOUL
JOUL

iF DESIGN TALENT AWARD_02 2020

iF DESIGN TALENT AWARD_02 2020

The current generation of children is growing up in a highly digitized world with power always at their disposal. Aware of the climate crisis, parents feel the urgency to teach their kids about sustainability, yet often feel overwhelmed by the topic’s complexity. Joul is a set of toys, created out of the belief that we have to start small and focus on our planet's resources. It consists of three types of modules to playfully explore the concept of energy: how it is generated, stored, transported, and used. Joul serves as a conversation starter to introduce sustainable thinking in a playful and exploratory way.

"JOUL" looks at sustainability from a different angle, and empathizes the roles and responsibilities of a designer. The product focuses on educating a younger generation to have a more profound impact on the planet. It has a refined aesthetic with careful consideration paid to color and materials.
Jury Statement
We feel very honored to receive the iF DESIGN TALENT AWARD for our project JOUL! We are excited to see that sustainability and children's education are valued topics in the design industry!
Winner Statement
University

Umeå Institute of Design

Umeå Institute of Design
Umeå, Sweden

Anna Hing,
Umeå Institute of Design

Fabian Böttcher,
Umeå Institute of Design

So Heum Hwang,
Umeå Institute of Design