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Panda Cigarette / Packaging, warn people about the harm of smoking

Panda Cigarette
Panda Cigarette

Panda Cigarette is designed to warn people about the dangers of smoking.

Before it is unwrapped, the pack shows an image of a cute black-and-white panda head printed on transparent film. Then, as the cigarettes are pulled out one by one, a dark panda's skull gradually appears in sharp contrast to the white background. Children are instinctively attracted to pandas, so this before-and-after contrast between a cute panda head and a horrible deathly skull is a much stronger message for them than conventional health warnings. If they learn to avoid cigarettes at a young age, they are less likely to grow up to be smokers.


Hubei University of Technology

Hubei University of Technology
Wuhan, China

Yu Chen,
Hubei University of Technology