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Impulsign / Public transport signage

Impulsign
Impulsign

iF DESIGN TALENT AWARD_02 2020

iF DESIGN TALENT AWARD_02 2020

Impulsign is designed to help charity and NGO fundraising efforts. It combines signage with a transparent OLED screen and card reader, allowing NGOs to show social media-style short films ('stories') to passersby, thus encouraging people to make 'impulse donations'. Impulsign follows the design metaphor of a historic railway clock, which can now also represent the 'Climate Crisis Clock'. Each card’s donation records are saved, and each donation will set the donor’s climate crisis clock back one second as a personal milestone, thus motivating them to donate more frequently on their daily commute.

This is an example of good urban design that integrates technology, human interaction, and city life.
Jury Statement
It is truly a great honor to be awarded with the iF DESIGN TALENT AWARD this year! Thank you for the recognition and an opportunity to share our ideas around the globe.
Winner Statement
University

Hongik University

Hongik University
Seoul, South Korea

Minseong Kim,
Hongik University

Junwoo Choi,
Hongik University