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Fertile / Coffee cup

Fertile
Fertile

iF DESIGN TALENT AWARD_02 2020

iF DESIGN TALENT AWARD_02 2020

‘Fertile’ is a sustainable coffee cup that hacks the concept of the take-away coffee cup that has become so ubiquitous in modern cities. It also creates a directly positive environmental impact by upcycling existing cups. ‘Fertile is made from a single sheet of 100% biodegradable and recycled paper using an origami method. The cup comes with a handle that contains seed, soil, and coffee grounds to grow plants. ‘Fertile’ will encourage people to plant seeds and engage in more responsible consumption and production.

We appreciate this effort to solve the problem of disposable products such as single-use coffee cups and add more fun to the product. Upcycling and sustainability are difficult issues, but it's up to designers to make these issues fun and colorful.
Jury Statement
We felt very excited and were more motivated to further our creative practices as a designer. This award has definitely built up confidence and enthusiasm to the world of design.
Winner Statement
University

The Glasgow School of Art

The Glasgow School of Art
Glasgow, United Kingdom

Haili Wu,
The Glasgow School of Art

Ruka Kameda,
The Glasgow School of Art