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Journal de Chic / Sketch Diary

Journal de Chic
Journal de Chic

Discipline: Communication

Qualified
for the Final Jury

Journal de Chic
Journal de Chic
Journal de Chic
Journal de Chic
Journal de Chic

Discipline: Communication

Qualified
for the Final Jury

Designer intends to share the art of travelling by capturing the unusual moment to reflect the characteristics of major cities with other angles. Inspired by street culture, expressive, stylish and florescent splash being adopted where “X-X-X” implies those cities visited we put a cross symbol on map. Young adult can input the longitude and latitude printed on unique color strap in order to explore the suggested mysterical scene through internet. It allows an alternative way to explore life experience and promote active living. It is about love, religion, culture, hope and happiness.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Safe Power

Safe Power
Printing & Box Mfg. Co. Ltd
Hong Kong, Hong Kong SAR China

Design

A&J Design

A&J Design
Hong Kong, Hong Kong SAR China

Alex King