Dim Sum 8 / Rebranding and Corporate Identity Design

Dim Sum 8 used to fall into the stereotype of Chinese restaurants, and it needed a fresh look after taking over by a new team with skillful chefs who wanted to modernize the dishes. Thus, to emphasize the profession and modern language, the designer applied the image of chefs’ kneading the dough to create a new logo with extended and elastic outlines that implied more fun, present-time and fresh tastes. The image was also incorporated into business cards with dough-like die-cutting. Visual identity was applied to the interior, menu and packaging as well to create an overall visual language of the re-branded Dim Sum 8.