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Le Renouveau is a new premium beauty clinic whose mission is to naturally lift the outer and inner beauty of clients. The core concept of “artistic elegance” was created and the character Jade in Chinese brand name was used graphically to develop the logo. Based on Song typeface, the circle and line were retouched with pure, gentle and sophisticated flavor to enhance the nature of the jewel. Extended patterns were developed for different sizes of package, which were added printed gradient dots to create a similar texture to china. A cohesive visual identity to bring people aesthetic joy from eyes to hearts.
Le Renouveau Beauty Clinic
think brand consultancy