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Arminda Premium Cachaça is a Brazilian spirit made with focus on premium products export. The main concept is to use the design process to create meaning innovation on logistics, where gain the maximum space on container volume is basic the goal. The triangular neckless shape saves 42% on container’s volumetry, which amplifies the efficiency during the logistics stage through a clever use of the space, stacking container’s organization and decreasing the empty spaces on master boxes. This process demonstrates the design power in benefits of the business strategy, adding value to the product and helping to increase the product profitability.
Daniel Kröker Valkiria Pedri Fialkowski