GOTO FITNESS / Naming, Brand Strategy and Brand Identity Design

"Saemaul Fitness" changed the brand name to "GOTO" in line with the changing trends toward the wellness era, which pursues a high-quality lifestyle, and has renewed its brand by establishing a brand new value system and developing designs. This brand renewal is GOTO's first step toward proposing a vibrant lifestyle to the public as it evolves into a complex fitness platform that allows individuals to enjoy their lives more efficiently. NAMED oversaw the entire process of brand strategization and brand identity design, includi g the naming.