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GOTO FITNESS / Naming, Brand Strategy and Brand Identity Design

GOTO FITNESS
GOTO FITNESS

Discipline: Communication

Qualified
for the Final Jury

GOTO FITNESS
GOTO FITNESS
GOTO FITNESS
GOTO FITNESS
GOTO FITNESS

Discipline: Communication

Qualified
for the Final Jury

"Saemaul Fitness" changed the brand name to "GOTO" in line with the changing trends toward the wellness era, which pursues a high-quality lifestyle, and has renewed its brand by establishing a brand new value system and developing designs. This brand renewal is GOTO's first step toward proposing a vibrant lifestyle to the public as it evolves into a complex fitness platform that allows individuals to enjoy their lives more efficiently. NAMED oversaw the entire process of brand strategization and brand identity design, includi g the naming.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

NN COMPANY

NN COMPANY
Seoul, South Korea

Design

NAMED STUDIO

named
Seoul, South Korea

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