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Google has created Think With Google: a platform that shares data in form of trends and insights, delivered mainly to marketing agencies and business decision makers. One of the strategies to present the product to its target was to create the Think Mag, a monthly print publication inserted in Meio & Mensagem, Brazilian biggest newspaper about communication, marketing and media. We were invited to create the editorial project, both the storytelling and the visual language. Inspired by the digital environment and the universe of data, we sought a solution connected to the brand assets, but still recognizable to attract the target's attention.