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The design team was tasked with creating a visual identity for the launch of Schweppes Premium Drinks, the brand's first ready-to-drink beverage in Brazil. The Coca-Cola team asked for a brand identity connected to the Schweppes universe, and which leveraged its typical visual assets but which was also flexible for communicating the flavor innovation of this product. The designers immersed themselves in the subject of mixology and researched alcoholic beverage codes to produce an elegant, young, flexible, and coherent identity that expresses an authentic personality with simplicity.
Rio de Janeiro, Brazil
Pharus Bright Design
São Paulo, Brazil