Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
We’re invited to create the visual identity for the launch of Schweppes Premium Drinks, its first ready-to-drink beverage in Brazil. The main challenge proposed by the Coca-Cola team was to create an identity connected to the universe of drinks, which could at the same time be flexible for the flavor innovation and also respect the Schweppes brand visual assets. After an immersion on the subject of mixology and research on alcoholic beverage codes, we’ve reached an elegant, young, flexible and coherent identity, which could express an authentic personality in its simplicity.
Rio de Janeiro, Brazil
Pharus Bright Design
São Paulo, Brazil