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Schweppes Premium Drinks / Packaging design for beverages

Schweppes Premium Drinks
Schweppes Premium Drinks

Discipline: Packaging

Qualified
for the Final Jury

Schweppes Premium Drinks
Schweppes Premium Drinks
Schweppes Premium Drinks
Schweppes Premium Drinks
Schweppes Premium Drinks

Discipline: Packaging

Qualified
for the Final Jury

We’re invited to create the visual identity for the launch of Schweppes Premium Drinks, its first ready-to-drink beverage in Brazil. The main challenge proposed by the Coca-Cola team was to create an identity connected to the universe of drinks, which could at the same time be flexible for the flavor innovation and also respect the Schweppes brand visual assets. After an immersion on the subject of mixology and research on alcoholic beverage codes, we’ve reached an elegant, young, flexible and coherent identity, which could express an authentic personality in its simplicity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Brazil

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Coca-Cola GmbH

Coca-Cola Brasil
Rio de Janeiro, Brazil

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Design

Pharus Bright Design

Pharus Bright Design
São Paulo, Brazil

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