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Murganheira Esprit de La Maison / Sparkling wine packaging

Murganheira Esprit de La Maison
Murganheira Esprit de La Maison

Discipline: Packaging

Qualified
for the Final Jury

Murganheira Esprit de La Maison
Murganheira Esprit de La Maison
Murganheira Esprit de La Maison
Murganheira Esprit de La Maison
Murganheira Esprit de La Maison

Discipline: Packaging

Qualified
for the Final Jury

Murganheira has challenged Omdesign to sign the design of Esprit de La Maison, a unique and exceptional new sparkling wine, produced from the “assemblage” of several Pinot varietals, that faithfully mirrors all the essence and DNA of this leader brand in Portuguese sparkling wines, regarding superior quality.

With a contemporary and appellative image, the agency chose the “Living Coral” colour that radiates life and familiarity, symbolizes joy and also represents the consumer’s choice by their most human relations and by social interaction. There were bottled only 492 bottles in 1,5L magnum format, all of them manually numbered.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Murganheira

Murganheira
Sociedade Agrícola e Comercial do V
Matosinhos, Portugal

Design

Omdesign

Omdesign
Matosinhos, Portugal

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